What your wine preference may reveal about your personality

Image for post
Image for post
New research commissioned by Coravin and conducted by OnePoll explored the differences between red and white wine drinkers.

Red or white? New research revealed your choice of wine can say a lot about your personality.

If you like “Game of Thrones,” consider yourself an introvert and enjoy traveling, results found you’re probably a red wine drinker.

Conducted in advance of National Wine Day on May 25, the survey of 2,000 Americans (aged 21+) looked at the differences in personality traits between those who drink red wine to those who prefer white.

It revealed that white wine drinkers are more likely to be night owls and extroverts, as well as more likely to listen to punk music.

Commissioned by Coravin and conducted by OnePoll, results found white wine drinkers were also more likely to identify as curious, sarcastic and perfectionists.

On the other hand, red wine drinkers were more likely to identify as adventurous, humble and organized.

They were also more likely to identify as early birds, listen to jazz and consider themselves to be “wine aficionados” (45 percent vs. 31 percent).

In addition to looking at the differences in personality, the survey also examined each groups’ knowledge when it came to drinking and wasting wine, as well as hosting and attending events.

It found that red wine drinkers had the knowledge to back up their claim of “wine aficionado” — they were more likely to know how to correctly hold a wine glass (73 percent vs. 65 percent), know what “tannins” are (53 percent vs. 45 percent) and know how long it takes for wine to oxidize (64 percent vs. 54 percent).

They were also more likely to consider it a turnoff if a date wasn’t knowledgeable about wine (46 percent vs. 40 percent), and were willing to spend slightly more on wine — averaging $40 a bottle.

The average respondent drinks four glasses of wine per week, and the favorite place to drink — regardless of wine preference — was found to be at home (72 percent).
But 62 percent will forego drinking a glass of wine after work or with dinner because they don’t want to open a new bottle.

“Enjoying a glass of whatever wine someone is in the mood for, doesn’t need to be wasteful. There are more amazing wines available now, than ever before. Wine lovers should be able to enjoy the wine they love, in the amount they want, without thinking about when they are going to return to that bottle,” said Greg Lambrecht, Founder and Inventor of Coravin.

In addition to drinking in the comfort of their own home, the survey found that 49 percent of respondents enjoy drinking wine at events or gatherings, preferred over drinking at a bar (43 percent).

While at an event, three-quarters will drink what everyone else is drinking, even if they’d prefer something else.

And after hosting an event, people admit to throwing out an average of three partially-full bottles of wine.

Americans do try to stop the waste, though: The average respondent finishes three bottles of wine a month to stop them from going to waste, but throws out two partially-full bottles that have gone bad.

“Coravin offers wine lovers freedom in the way they drink wine. They can now enjoy a glass without having to finish the bottle and the dispute between picking red vs. white is obsolete, you can have both!” said Fred Levy, CEO of Coravin. “Anyone with a Coravin System can now relax and enjoy any glass of wine, whenever they want, with whoever they want, without wasting a drop.”

PROFILE OF RED WINE DRINKERS

  • More likely to be a “wine aficionado”
  • Early bird
  • Introvert
  • Prefer dogs to cats
  • Listen to jazz music
  • More likely to identify as adventurous, humble and organized
  • Willing to spend slightly more per bottle ($40)

PROFILE OF WHITE WINE DRINKERS

  • Less likely to be a “wine aficionado”
  • Night owl
  • Extrovert
  • Prefer cats to dogs
  • Listen to punk music
  • More likely to identify as identify as curious, sarcastic and perfectionists
  • Willing to spend slightly less per bottle ($37)

>> Download the video & infographic for this research story <<

NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.

Written by

SWNS is a UK and US-based news and media content agency with a proud 40-year history.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store