Study explores America’s bizarre obsession with ‘Pumpkin Spice’ season

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Research conducted by OnePoll in conjunction with the Green Mountain Coffee Roasters® brand team examined Americans’ fall habits and behaviors and found 80 percent are on the pumpkin spice bandwagon.(Photo by Briana Tozour on Unsplash)

The vast majority of Americans love pumpkin spice so much that they’d be willing to sign a petition to allow the flavor to be available throughout the year, according to a new survey.

Seventy-nine percent would be willing to add their name to the list, all to ensure one of their favorite fall flavors continues through the rest of the seasons.

But even without a petition, some people can’t hide their obsession with pumpkin spice. The survey of 2,000 Americans found that, of those who enjoy pumpkin spice treats, 41 percent say they’d give up carbs to get pumpkin spice coffee for life.

Additionally, it turns out Americans would rather give up alcohol, chocolate and their cell phone before giving up pumpkin spice coffee. Forty-one percent said they’d give up alcohol and 28 percent would be willing to sacrifice chocolate.

Conducted by OnePoll in conjunction with the Green Mountain Coffee Roasters® brand team, the study examined Americans’ fall habits and behaviors and found 80 percent are on the pumpkin spice bandwagon.

Of those who plan on having something pumpkin spice-flavored this fall, results uncovered that 41 percent would stand in line at the DMV once a month for the rest of their lives if it meant they’d get pumpkin spice coffee for life.

Some Americans are willing to go to some extremes in the name of pumpkin spice. Of pumpkin-spice enthusiasts, two in five would take a red-eye flight once a week just to have pumpkin spice coffee for life.

While a further 35 percent of those who plan on enjoying something pumpkin spice-flavored say they would name their child “Pumpkin Spice” if it meant being able to have pumpkin spice coffee for life.

But that’s not all that people who love the pumpkin spice flavor are willing to do to ensure they have pumpkin spice coffee for life. Of those drinking the fall treat, three in 10 reveal they would sit in traffic for two hours every day just to have the flavored coffee for life.

Pumpkin spice is more than just a trend. Of those who plan on having pumpkin spice treats this season, 68 percent begin craving the deliciousness of pumpkin spice before the season even hits in September.

But what specific pumpkin spice treats are those who love the flavor excited to have? Of those who plan on having pumpkin spice-flavored foods and drinks, Americans are most excited to get their hands on coffee.

Seventy-seven percent of those who plan on having something pumpkin spice-flavored expect to have it as coffee.

Forty-six percent of those who expect to have something pumpkin spice this fall season will do so in the form of cookie, while a further 45 percent will do so with their cereal.

“Americans really can’t wait until September to enjoy the tastes of fall,” said a spokesperson for the Green Mountain Coffee Roasters® brand team. “Pumpkin spice is a flavor that many would love to enjoy year-round.”

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GIF courtesy of Phil Corbett

Pumpkin spice isn’t the only thing people look forward to when it comes to fall. The number one thing the respondents revealed excites them about fall was the change in the weather (44 percent).

Other fall favorites that get people jazzed include having football season back (37 percent) going apple picking (23 percent), drinking warm drinks (22 percent) and, of course, Thanksgiving (20 percent).

TOP 10 PUMPKIN SPICE-FLAVORED TREATS

  1. Coffee 77%
  2. Cookies 46%
  3. Cereal 45%
  4. Marshmallows 40%
  5. Donuts 37%
  6. Yogurt 34%
  7. Cream cheese 34%
  8. Coffee creamer 33%
  9. Tea 30%
  10. Liquor 25%
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10 EXCITING THINGS ABOUT FALL

  1. The change in the weather 44%
  2. Football season is back 37%
  3. All things pumpkin spice 37%
  4. The leaves changing colors 35%
  5. Lower electricity bills 29%
  6. Going apple picking 23%
  7. Drinking warm drinks 22%
  8. My favorite TV shows are back on the air 20%
  9. Thanksgiving 20%
  10. Wearing sweaters and comfier clothing 19%
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TOP 5 FALL SEASONAL FLAVORS

  1. Cinnamon 35%
  2. Pumpkin spice 34%
  3. Apple 33%
  4. Pecan 28%
  5. Maple 27%

>> Download the video & infographic for this research story <<

NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.

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