Americans wining, dining and improving themselves during quarantine

Image for post
Image for post
New research conducted by OnePoll on behalf of Coravin reveals how Americans are learning more about themselves during the quarantine (Photo by Alfonso Scarpa on Unsplash).

Two-thirds of Americans said quarantine has made them a better person, according to new research.

The survey of 2,000 Americans (aged 21+) looked at the positives changes to come from this challenging time — and the ways in which respondents are re-prioritizing what they value.

Results revealed 55% of respondents were even a bit embarrassed by some of the things they valued or favored pre-quarantine, and this time spent inside gave 70% a chance to learn more about themselves.

Commissioned by Coravin and conducted by OnePoll, the survey found quarantine has, understandably, changed Americans’ outlook on life.

Some respondents gained the time and flexibility to delve into new hobbies and discover new passions, and 35% said they want to continue those hobbies once quarantine is over.

“What once brought people together spontaneously must now be more planned out and orchestrated. Shared passions, such as enjoying a bottle of wine, are perfect ways to come together and create shared experiences virtually,” said Greg Lambrecht, Coravin Founder.

Coravin CEO Chris Ladd adds, “Quarantine has given us unprecedented time to explore and try new things both personally and with our loved ones. It’s forced us to be creative in how we remain connected when we are physically distant. And it’s created an environment where virtual events like wine tastings have flourished, introducing a broader audience to experiences they might not have had in person. We expect these new approaches to last well after ‘normal’ returns.”

Sixty-four percent of respondents used their time during quarantine to learn more about wine, and 66% of respondents said quarantine helped to mature their palate.

Wine lovers, new and old, also used the time to experiment with using wine in their cooking (39%) and to learn more about different types of wine (37%).

And learning more about wine paid off, as 45% now have a new favorite kind of varietal. Results revealed respondents’ favorite wine pre-quarantine was pinot grigio — while post-quarantine, rosé edged it out as the top pick.

This opportunity to explore personal interests beyond work has led 27% of respondents to indicate they are hoping to achieve a better work/life balance coming out of quarantine.

Being close to the people we care about was a major theme for respondents, as 46% want to spend more quality time with friends and family, and 38% plan to create more meaningful relationships with those around them.

During quarantine, some respondents stayed in touch with loved ones through “sharing” a bottle of wine while connecting virtually (26%).

Seven in 10 respondents believe wine can help connect people and bring them together, both virtually and in-person, which might be one of the reasons people embraced this during COVID-19.

“These past few months have been a time for reset and to explore new passions like wine,” said Chris Ladd, CEO of Coravin. “Whether tasting new varietals or discovering fun ways to incorporate wine in your cooking or experimenting with at-home food pairings, Coravin gives you the freedom to explore without committing to an entire bottle, nor worrying about wasting the rest.”

RESPONDENTS’ “WINE AWAKENING” DURING QUARANTINE INCLUDED . . .

  1. Experimented with using wine in my cooking — 39%
  2. Drank more wine — 38%
  3. Learned more about different types of wine — 37%
  4. Tried new varieties of wine — 36%
  5. Watched videos/read articles about different varieties of wine — 29%
  6. “Shared” a bottle of wine with loved ones while connecting virtually — 26%
  7. Set up my own at-home wine tastings — 26%
  8. Attended virtual wine tastings — 22%
  9. Attended virtual happy hours — 21%

>> Download the video and infographic for this research story <<
NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.

Written by

SWNS is a UK and US-based news and media content agency with a proud 40-year history.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store