76% of parents say their kids are the reason they’re striving to be environmentally-friendly

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Research conducted by OnePoll on behalf of Avocado Green Mattress, defined the key characteristics of an eco-friendly home. (Photo by Amy Humphries on Unsplash)

The younger generation is driving the change for “eco-households,” according to new research.

While parents have a duty to educate their children on respecting the Earth, results found 76 percent of parents actually feel their child is the one advocating for environmentally-friendly changes in their home.

The survey of 2,000 Americans — 74 percent of which were parents — found that seven in 10 American homes class themselves as an eco-household.

Conducted by OnePoll on behalf of Avocado Green Mattress, the survey progressed to defining the key characteristics of an eco-home. Results found that an eco-household most commonly includes active recycling, avoiding wasting food and reducing energy consumption.

That’s in addition to bringing reusable bags to the grocery store and avoiding plastic straws.

The survey also looked at Americans’ thoughts in regard to climate change and the next generation.

Regardless of how environmentally friendly they currently are, results found that 77 percent of respondents would like to be even greener.

And for many, having children is a catalyst for wanting to become more green (41 percent).

Eighty-eight percent believe it’s important for the next generation(s) to be taught about being environmentally friendly — with nine years old found to be the ideal age to start.

Interestingly enough, respondents believe teachers have the most responsibility for teaching children about climate change and being environmentally friendly (80 percent).

This was followed by parents (80 percent), the government (52 percent) and companies (35 percent).

In addition to children changing the way Americans think about being green, 59 percent report wanting to be more environmentally friendly simply because they want the world to be a better place.

“For the health of our families and of our planet, we all need to start making changes. But even small lifestyle changes add up to progress,” said Mark Abrials, the Co-Founder and CMO of AvocadoMattress. “Becoming a more conscious, informed consumer and ‘voting’ with your dollar is a simple way to create positive change for the next generation.”

Eighty-five percent believe that small actions can add up to make a big difference for the environment — and one small action respondents are taking is purchasing ethical products.

Thirty-seven percent report “often” purchasing products that are ethical and environmentally friendly.

And respondents report being more likely to buy from a company that offers sustainable products (57 percent), uses organic or natural ingredients (51 percent) and that has good ethical practices (48 percent).

Abrials continued, “It’s an exciting step forward to see consumers becoming more discerning and actively seeking out ethically and sustainably manufactured products — made with natural, organic materials. Not only are they better for the environment, they’re better our families, too.”


  1. Recycling 50%
  2. Avoid wasting food 41%
  3. Reducing energy consumption 38%
  4. Bringing reusable bags to the store 37%
  5. Avoiding plastic straws 37%
  6. Turning off lights and electronics when leaving a room 35%
  7. Using LED lights at home 34%
  8. Avoiding plastic water bottles 34%
  9. Donating items when no longer needed 33%
  10. Composting 32%
  11. Purchasing from ethical/sustainable brands 31%
  12. Buying local foods (farmer’s market, etc.) 29%
  13. Opting for paperless billing 29%
  14. Opening the window instead of using the heat/AC 28%
  15. Turning off the computer 28%
  16. Opening the blinds instead of turning on the light 28%
  17. Taking shorter showers 26%
  18. Researching brands’ sustainability practices 24%
  19. Limiting meat consumption 24%
  20. Using public transportation 22%
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GIF by HelpGood


  1. Simply wanting the world to be a better place 59%
  2. Watching Earth-focused documentaries 44%
  3. Having kids 41%
  4. News coverage of environment-focused topics 40%
  5. My own research 40%

>> Download the video & infographic for this research story <<

NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.

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